Do you want your Google Adwords campaigns to cost you less, then you need to have a good quality score. Your position on google adwords ads is dependent on the amount of your bid and your quality score. So if you want to increase your rank on paid ads without increasing your bid, then you need to increase your quality score.
Here are some of the tips which you should use to get better quality score for your landing page:
- Make your landing page on a website which has a old and reputable domain.
- Your domain should have sufficient number of pages listed in Google. I think 50 is a sufficient number to start with. But more the better.
- Have some backlinks from other websites/blogs to your landing page as well before going for full fledge with Adwords.
- Optimize your landing page for the keywords you are bidding at (on-site optimization). This is very important.
- Remember to have links from your landing page to your privacy policy, support and contact us page.
- If possible provide phone number and address on support and contact us pages.
- Your site should have some (I think 10 is a good figure) other pages (article pages?) related to your landing page.
- Google is also having an overall quality score to your account. So your older account is going to work better than fresh new.
- Use same "display URL" and "destination URL" if possible. Google thinks your url valuable enough that you actually want to show it.
No comments:
Post a Comment