Welcome to the new skool, here what i did to rank well in google using squidoo;
1) Research for long tail keyword phrase and build a Squidoo lens around this phrase.
Sell something in the introduction or entice them to your opt-in list (use iframe for opt-in form placement in lenses).
Best way to do this is to use a keyword software tools that will give extra data like identifying keywords in different tags, keyword density and pagerank of the top listing in Google. I personally use Keywords Analyzer.
If you don't have any such software you can do the spying way.
Go to ezinearticles.com and lookout for articles over 1 month old. Then guess the main keyword phrase for that article from its title, do a Google search on the phrase to make sure it is on the front page.
If it is, look at the bottom of the article to calculate and gauge how many visitors it gets per month. If the number looks good, do a Squidoo lens based on that phrase. Most of the time, a Squidoo lens with a lot of unique content can outrank an ezinearticles listing, or at least be 1 to 3 listing away from it.
2) Put the keyword phrase in your title, url and introduction.
Also, have the phrase at least once in your intro main body where it is bolded, italic it and underlined all at one go.
For the title, have your keyword phrase as close to the start of the title as possible. I have a lens where the phrase was towards the end of the title and didn't even appear in the first 20 pages of Google ( I gave up looking for it after that) but once I placed the phrase at the start of the title, it jump to number 1!.... that was my first lens that have number 1 placing without quotes 
3) Slow is Fast, Less is More... Imitate nature by taking your time, because Google love processes that looks natural.
Start your lens without adding any outgoing link. Wait for it get indexed before slowly placing in your affiliate or outgoing links over a period of 1 week.
If you put too many at start, somehow the search engine will take longer than 3 days or even worse not index the page at all. If you have to, only have 1 outgoing link and thats it. It can be painful, but not seeing your hard work in Google can feel much worse.
For RSS, you can have it as long as it is from the same source. So, in the beginning, you are only looking at pure content in the Introduction and write module.
Don't worry about the amount of content, just have something in your intro and 2 short separate articles in write module. I use the "Top 20 Tips" trick... At first I might put "Top 3 Tips To Making Money Online"... as I go along, I can add more to become Top 4, Top 5, etc, etc. Search Engine love freshness, so give it.
4) Have your keyword phrase in all the different tags and in write module.
Sprinkle your phrases all over the lens. The rule of thumb I use is to have it at the start and end of a single article or roughly every 700 words if you have a long lens. At every chance use the keyword phrase in the TITLE of each module but alternate the phrase with RELATED PHRASE after 2 or 3 modules.
Also place your keyword phrase in image alt tag and text link description, both of which are invisible to the readers at most time. Don't forget to pepper the whole lens with related words too.
5) RSS module - anything related to your article or lens.
I now place this at the end of the lens to prevent distraction to the lens reader. The RSS setting is set to show 30 item, show everything in description and include html.
Use Yahoo Pipe to mashed up your RSS.
RSS is great, but it works like any other content for search engine.
If your RSS is the same one appearing in other website, this can lower its effectiveness.
Yahoo Pipe will take RSS feed from different sources and mashed it up to give you a unique set.
What I do is drag out 5 "Fetch Feed" module (under "Sources"). In each "fetch feed" place the url of relevant feed, with slightly different keywords.
If this is for before your page get indexed, make sure the feeds are from the same source... for example, five different feed from Digg and Digg ONLY with keywords "internet money", "cash online", "ebusiness", "affiliate marketing" and "ecommerce".
Then drag out the "Union" module (under "Operators"), and connect all the feed to it.
Next drag out the "Content Analysis" module (under "Operators") and connect "Union" to it.
Then finish the loop and connect it to "Pipe Output".
Run the Pipe, save it and get the url for your Squidoo.
It is as confusing as it sounds... so grab a coffee, relax and play around with it for 30mins or so.
6) Outgoing link will boost the importance of your page in the Search Engine eyes.
But do this carefully and slowly. Not too fast which can be seen as spammy.
Choose to add 1 quality and relevant outgoing link every other day after your get indexed. You can use the link Plexo or link module.
Take note that RSS can also be counted as outgoing link, that is why you started out with 1 source first, then slowly you can use Yahoo Pipes to mashed up feed from different websites.
7) Social Bookmark it to high PR site using onlywire.com, digg, aboogy, reddit or whatever you can think of.
Use only Del.icio.us and Digg to bookmark your lens initially because the links are already on your lens and you can form a "loop" for the search engine spider.
Go to pingoat.com to ping your lens. It is pretty self-explanatory once you are at pingoat.com .
8 ) Few last thing to consider, add YouTube videos and limit only one lens per account.
Add YouTube videos (through YouTube module or Plexo) after you get indexed because the <embed> code will show that your site have videos and this adds value and importance. (and YouTube is own by Google, so they love anything from their family 
)
And lastly, you might want to limit only one lens per account. I'm not too sure about this, but from my experience so far if I have 2 lens, one will get indexed and the other will not. Maybe if you want more than 1 lens, make the second one after about 2 weeks.
3 days later..........BOOM!
First page for your long tail keyword phrase.
You cannot compete in results containing strong websites... so your strategy is to bank on many long tail keyword phrases.
Try to aim for about 30mins to complete the stuff that need to be done before your lens get indexed.
It is all about keyword phrase, keyword phrase and keyword phrase. Squidoo offers the flexibility for you to play around with your keyword phrase placement.
Keyword phrase!
AV
P.S. The proof is in my post below... Please note that the proof is just a TEST lens and it uses duplicate articles from ezinearticles.com. Most time using duplicate articles can cause your lens not to appear at all or put into supplemental result.
Affventure wrote:I just checked my link tracking stats today and found something interesting that might help your further.
The link that I placed just below the guestbook have double clickthrough rate that all the rest of the links above it.
I usually place my guestbook almost at the end of the lens. The arrangement looks something like this.
*Start*
{various other modules}
{guestbook modules}
{write module with affiliate link or banner, call to action phrase to get them to click}
{RSS}
*End*
I think the "checkout mentality" still works here.
I made my guestbook auto accept so maybe people just wanna check out how their comment will look like and while waiting to appear, they probably thought might as well take a look into the link below the guestbook.
Or another reason might be, I placed the banner using iframe and below the banner I have a lot of white space.... so the RSS is kinda hidden from the visitor, unless they scroll down further.
Most people might think this is the end of the lens and are looking for an "exit" and use the last link they saw as an "exit".
The RSS did its job for the Search Engine while staying hidden from most visitor so that it won't distract anybody.
That last link did double clickthrough than all of the other links (pointing to the same affiliate site) combined.... so the white space thingy and placing it at end of lens probably the reason why.
Happy Experimenting, Chris!
AV
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