Direct2Drive

Tuesday, 8 January 2008

Chris McNeeney Blog: Go Deep, not Wide


Think about


who your niche is...


where they hang out on the web...


then go visit those sites and see if you can get a banner or text link or article on their site.

Next to PPC, this is my favorite and most successful traffic generator (and in some cases this dwarfs what I can bring in with PPC)

If you keep looking, testing and tweeking different traffic sources you will be amazed at how much traffic you can drive. Seriously, you may find one source that beats all your other sources combined.


I find a product that's fairly new but rising in gravity (so far I've only been selling clickbank). See what the problems for the product are. Go solve the problem with additional content to fill in the gaps. Use that as the opt-in incentive. It perfectly compliment the product they're going to purchase. Basically people who buy many products are buying them because the don't know how to think for themselves. So if in reality they're looking for someone to "make it easy" for them. I simply offer to hold their hand a little longer by adding additional informational value. They feel more sure about the purchase because I'm there holding their hand.


If you hit a hot niche...then do NOT go on writing more articles in other niches.

The "crap load" or 100 article deal...is that it might take you that long to find one or two hot niches.

If you find that niche in 10...then STOP SEARCH & start writing more articles on that topic...to THAT NICHE.

And do exactly what you are doing ....rollout...start your list...PPC...etc.

Now...you don't even HAVE to do all those articles...if you have the cash...and start ultra targetted PPC is an AWESOME way of finding your hungry niche.

It is all a mind shift...

Instead of hoping to "break the bank" with every article you write...or every campaign you put up...

You simply focus on finding your "hungry crowd"...

I can't tell you how many people I see RIGHT HERE that have walked right over $100,000 a year...because their one lens is making $300 a month...and they decide to go make another one...on a completely different topic!!!!

We are NOT in the lens business...or the article business...or the ppc business...or the blog business...

We ARE in the business of finding a group of people that ARE STARVING for something...or things (better)...Finding out what those things ARE...and then giving it to them with a little added VALUE.

As K&C may say...we are in the MATCH MAKING BUSINESS....

We match PEOPLE to PRODUCTS.

Once you make a match verified with a few sales...DON'T RUN OFF TRYING TO MAKE MORE MATCHES RIGHT OFF.

One lens can only do so much. feel me?

It's like metal detecting at the beach...you wave your wand around for an hour with not even a peep...then you get a little beep...beep...beep...and then you move your detector around and see if you can get a louder and stronger beep...and you keep moving it around until it beeps so loud you know you have something...if you just dig it up.

But...what would happen? If you got the faint beep...beep...and immediately started partying?...YES...YES...we did it...we got the beep...beep...let's see if we can get another beep.

That's retarded right?

If we get the beep...we should follow it and see if there is a treasure chest of gold or a gold watch or maybe just an old tin can...

So...

Hee...hee...my point is...

I am not saying to go to 100 beaches and look for treasure. I am saying be PREPARED TO DO IT.

But...as soon as you hear that metal detector going off...STOP and follow it up...

It may be on your first beach...5th or 49th...but there is a TON of gold in this "match making" business...so keep going...stop and go deeper when you hear the beep...and realize you don't get paid for sifting the sand...you get paid when you find the gold.



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Chris McNeeney

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